The Obama administration continues to trickle out data on how many people are registering for insurance through Healthcare.gov.
Obama and his minions count a “selected a plan” as a “signup,” and that is the number they report. This is a lie.
Back in November, I “selected a plan” as I did some investigative work. So I guess I’m counted in their numbers. Of course, I would never willingly enroll in Obamacare.
So the Obama administration continues to lie to us. We shouldn’t be so surprised.
They also tell us that they don’t yet have data, or the data will be “ready” at some point in the future.
This is also a lie.
Remember back in October they told us enrollment numbers “won’t be available until mid November”?
What Information Do Websites Gather About You?
In my day job, I run many online marketing campaigns. Working in the marketing industry gives me insight into what really happens with website analytics. Some might even say I’m an expert at such things.
But you don’t need to be an expert to know the Obama administration lied and continues to lie. Even someone with only rudimentary knowledge of website analytics can tell you that conversion tracking is fairly simple. But it goes way beyond that…
We know all about you.
Website owners know all about you. We have a staggering amount of data on you – without you even knowing it.
If you asked me how many Contact Us forms submitted to this website for a given time frame, I could tell you in 5 seconds.
I could also tell you some other interesting things about people who visit our site:
On which page you submitted a form – on every page of the site there are forms to submit questions, download special reports – all kinds of things. We know exactly what you were doing when you submitted a form.
What pages you visited – not only do we see which pages of the sites you visited, but through tunnel visualization, we can see the paths you took from the moment you entered the site, to the moment you left.
What pages are most entered the site – this information is vital if you want to know what content users find the most helpful.
What pages are most exited – if website pages stink, they are likely to be exit points. With this data we know exactly which pages need to be improved for user experience.
How long (in seconds) you spent on the site – If a user spends 22 seconds on a website, something is very, very wrong. By the same token, pages viewed for a long time are higher value.
Where you are located – Forget what country, we can tell you the IP Address of users as they enter a website. Most often, we monitor the county or region, depending on the type of website.
Here’s a Real Life Example – DHS Spying On Me
The above screen capture is simply a list of inbound networks. Of course, we have this data. I wonder just what the Department of Homeland Security was doing on my website 13 times in the last reporting period, but I digress.
Whether you are a new or previous visitor – There is a big difference between “visitors” and “unique visitors.”
And there’s more…
What Were You Doing Before You Clicked In To HealthC&$#.gov.
Yep, if you were first trolling around on leftwingmidgetporn.com and then clicked into Obama’s site, he definitely knows it.
What search engine did you use to find the site – Google, Yahoo!, AOL (I hope not), Bing?
We know exactly where you came from, and…
What search term you used – yes, we know the exact search word you typed into Google to find our website.
Which Social Network you came from – maybe you didn’t find us through Google or Bing, but through a shared Facebook post. Yep, we know that too.
How long each page visited takes to load – The technical aspects to visits are detailed and telling.
We know how long your browser takes to open the page.
I can tell you how long it takes every page on our website to load into your browser accurate to hundredths of a second!
We Can Track You Offline Too
If you found the website but didn’t fill anything out, but rather picked up the phone and called, we know it.
Not only do we know it, but we know where you got the phone number. With call tracking technology, we can show special numbers depending on where you came from.
If you found our site in Google and then called, we know it.
If you found our site in Facebook and then called, we know it.
We can set up an unlimited number of scenarios – we can tell which keyword you searched for, then picked up the phone and called.
And Marilyn Tavenner, Jay Carney and Kathleen Sebelius don’t know how many people signed up for Obamacare?
Of course they do.
I watch a lot of news in the evenings. Usually I’m working with a laptop on my, well, on my lap. As I sit there night after night, listening to the talking heads feign ignorance I just shake my head.
I know they are lying through their teeth.
Oh, here’s another fun fact: All this analytic data? It’s FREE.
I feel like I should say it again… It’s freakin free. Freaky freakin free.
Call tracking technology does costs a bit to run, usually between 2 and 3 cents per minute. All the other stuff…free.
We have some of the most powerful web analytics available to watch virtually every aspect of every user who comes across a website site. Of course, our clients pay us to use our technical expertise to install and interpret these analytics.
Now, get this…
Healthcare.gov is estimated to cost around $690 Million!
Check out this paragraph from Digital Trends (sad):
The exact cost to build Healthcare.gov and its related systems is difficult to determine due to the expansive nature of the project and the murky details in federal budgets. But based on the figures and details available, here is my best estimate of what this flawed system has cost us: The most clear data comes from a U.S. Government Accountability Office (GAO) report from June (pdf), which states that the U.S. Center for Medicare and Medicaid Services (CMS) spent “almost $394 million from fiscal year 2010 through March 2013 through contracts” to build the “federally facilitated exchanges” (FFEs) – the complex system that includes Healthcare.gov as well as certain state-based exchanges – the data hub, and other expenditures related to the Obamacare exchange system. While GAO states that the “highest volume” of that $394 million was related to the development of “information technology systems,” a more detailed look at that cost shows that a portion that $394 million was spent on things like call centers and collection services. Take that out, and you’re left with roughly $363 million spent on technology-related costs to the healthcare exchanges – the bulk of which ($88 million) went to CGI Federal, the company awarded a $93.7 million contract to build Healthcare.gov and other technology portions of the FFEs.
Those links work and they’re to supporting material.
So $690 million dollars and another billion – BILLION – requested to maintain the website infrastructure, and they don’t know how many signups?
I smell a rat.
A big, fat, stinky rat.